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Understanding the Federal Buyers Journey
First Section
Introduction (1:59)
What will be Covered? (0:53)
Who is the “Federal Buyer” (0:58)
The Acquisition Triad (2:44)
About the CO (3:18)
The Supporters and Influencers (3:31)
Universal Model of a Buyers Journey (4:52)
When Should You Enter the Buying Process (2:24)
Deal Creation (1:33)
The Federal Buyers Journey (0:47)
How Agencies Analyze Problems, Research Solutions, and Define Requirements (6:52)
Acquisition Planning Steps and How to Influence (2:02)
RFP Advertising and Source Selection (1:10)
Don't Wing It: Create your Federal Market Strategy (5:32)
Key Takeaways (2:35)
Questions and Comments
BONUS Video - Create Agency Buying Vision Early (5:18)
BONUS - Federal Buyers Journey Flowchart
BONUS: How Agencies Order Services off your GSA Contract (2:16)
The Federal Buyers Journey
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